There is no denying farmers markets are back to being cool. A healthy lifestyle is trending and we want our food to be local and fresh. We're back to growing vegetables and herbs ourselves and urban gardening is cool like never before. Although there are a lot of initiatives to get your food local we still rely on supermarkets. There's a lot more we need than just vegetables and fruits right? Did you ever asked yourself why there is an alternative for greens, but not for all the other stuff?

Main reason we love supermarkets is of course the convenience of it. All the things we need in one place, what's not to love? Gerrit Jan Groothedde (aka 'de eetschrijver') thinks otherwise. He wrote a book about supermarkets vs the alternative. When the writer moved to Almere Buiten he noticed that this 'City of the Future' has a great lack for alternative and local food. He challenges himself into not buying food in a supermarket for six months.
In his book he writes about his confronting conversations with (among others) a master chef, a culinary journalist, a food trendwatcher, a sustainability activist and asks for the 'normal' people's opinion. I haven't read the book myself, but it makes me very curious. I wonder what his discoveries will be in his food-life outside the supermarkets.


The great thing about this book that it is really transparent and a good example of 'the open world' we live in nowadays. Groothedde compares supermarkets not only in their price range but also in quality and their offer in products. He shares his discoveries about a range of different products but mainly focussed on vegetables, fruits, meat and dairy. 

The things that makes me really want to buy the book is that he shares a practical buyers guide in which he shows you all the alternatives for supermarket-shopping.


The book is for sale at bol.com for €19,99. Click here more information.